Senior Content Director
Successful leader in multichannel content creation. 15+ years management experience in online marketing, sales and media production. Bringing passion and skill for design, branding and messaging in visual communications. Proven track record of business development through storytelling and creating compelling marketing messages for various target demographics. Experience in people management including hiring, developing and mentoring a creative production team. Expertise with all aspects of video production and website creation and management. Hands on skills in writing copy, storytelling, advertising, branding, content marketing, web design, social media content, motion graphics & directing broadcast television.
I am a British born creative director and media manager that has worked professionally in the UK, Australia and the United States. I earned a Bachelor’s degree in English and Media Arts as well as diplomas in both Marketing and People Management. I bring a wealth of experience in a wide variety of industries including consumer products, green energy, manufacturing and entertainment. With a proven track record of launching and developing marketing, video and broadcast initiatives across the globe I provide hands-on skills and project management experience in writing, design, branding, online sales funnels, content creation and TV production. I have also amassed 10,000+ hours of experience directing live television and music events.
GRAPHIC DESIGN & STORYBOARD
CREATIVE DIRECTION, DESIGN & BUSINESS DEVELOPMENT
Over 10 years experience as a crew chief and video content director in music, technology and film. In the past 2 years I have directed online content of high profile sessions at SXSW while managing a team of 7. Keynote speeches and panel discussions included Henry Winkler, Zoe Saldana, Olivia Wilde. Other projects included the Mercedes Benz sponsored “Intelligent Future” panel discussions of the influence and impact of artificial intelligence in industry, which included featured speakers from companies such as Google, Microsoft and NASA.
ART INSTALLATION, MUSIC & ANIMATION
In 2018 I directed the installation of a 8 week multi-media art, music and projection mapping exhibition. PROYECTO ´ACE is an independent center of artistic residencies in visual arts located in the city of Buenos Aires, Argentina. By researching texts, essays, interviews and videos related to Jorge Luis Borges, I developed an interactive installation which played with the concepts of labyrinths, reflections, and the fragmented nature of perception.
DESIGN AND PROJECT MANAGEMENT OF SUCCESSFUL VINTAGE-STYLE TIMEPIECE
In 2014 I designed this limited edition watch and managed the production manufacture. This vintage style WW2 themed timepiece sold out in 1 month and sold 1000 units -earning a revenue of over $100,000.
SHOP LC SENIOR DIRECTOR
Between 2007 and 2018 I was instrumental in developing the business into a significant broadcast network that reached 100 million homes and achieved revenue of up to 1 million dollars per day. Acting as a production designer, project manager and creative director I designed and built 2 studios, created post-production workflows, schedules and content pipelines to feed the 24/7 live broadcast. I hired, trained, managed & mentored over 30 production employees, designed products, and created and implemented successful online marketing and sales campaigns.
Simon directed the multi-cam live broadcast of the intelligent Future conference sessions and did a bang-up job! He was a pleasure to work with and I look forward to hiring him again.
Stephen Light - SXSW Commercial Content Manager
Simon is creative, crafty and great with strategy. He balances artistic talent with business savvy and people skills. He's great to have in the room when pitching or selling ideas.
Ryan Hunts - Producer/Director of Photography
Simon is a detailed and very thought-out individual, he combines the desired visual aspect with the storytelling impulse better than any other Director I have worked with. His ability to transform words and ideas into excellent visuals is more than inspiring.